Dado Design Group partnered with PUMA, the global sportswear brand, to develop a modular and flexible booth concept designed for deployment across fitness events and race activations throughout the GCC.
The goal was to create an expandable, mobile retail solution that embodies a gym-inspired, industrial aesthetic while maintaining the functionality of a compact retail environment. The booth was designed to be easily adaptable to various event footprints, ensuring brand consistency and visual impact across different venues.
From concept to execution, Dado Design Group delivered a solution that seamlessly blends brand storytelling, urban design elements, and retail efficiency, allowing PUMA to engage with fitness communities in a dynamic and immersive way.