As the main sponsor of the World Council of Optometry 2025 in Riyadh, Eyewa required an exhibition presence that reflected its position as a leader in the region’s optical industry. DADO Interior was entrusted with designing and delivering a booth that would not only showcase the brand but also create an engaging destination for thousands of industry professionals, practitioners, and visitors throughout the event.

The design was inspired by Eyewa’s modern identity—clean, approachable, and innovation-driven. Rather than creating a conventional exhibition stand, DADO developed an open and inviting environment that encouraged exploration and interaction. Carefully planned circulation, integrated product displays, consultation areas, and welcoming meeting spaces allowed visitors to move effortlessly through the booth while experiencing the brand in a natural and engaging way.

Every design decision was made to balance aesthetics with functionality. A refined material palette, bespoke joinery, architectural lighting, and thoughtfully curated branding came together to create a distinctive presence within the exhibition hall. The booth offered clear visibility from multiple approaches, ensuring it stood out while maintaining a sophisticated and contemporary character.